Global Q2 Ad Spend Up 6%
Despite overall growth of 5.7% for the global advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in Q2 2011, according to The Nielsen Company’s quarterly Global...
View ArticleMature Consumers Use Tech
Mature consumers around the globe are using technology at high rates, according to the A.T. Kearney Global Maturing Consumer Study. Data from the study indicates 87% of global consumers age 60-64 use a...
View ArticleRadio Listener Growth l Cellular Revenues l Median Rock Share
US radio added more listeners in September 2011 compared to September 2010, according to Arbitron data, with an additional 1.7 million listeners aged 12 and older tuning in during an average week. The...
View ArticleConsumers Unlock Value of Past Purchases
Thanks to developments such as brand buy-backs, exchange schemes, online platforms and mobile marketplaces, consumers have never had an easier time unlocking the value of past purchases, according to...
View ArticleWeb Users Spend Most Time w/Facebook Again
For the second straight month, Facebook clearly dominated other top US web brands in average monthly time spent per user during August 2011, according to data from The Nielsen Company. In August 2011,...
View ArticleBanking Leads Mobile Financial Activities
In terms of overall adoption, in Q2 2011 36% of financial service account owners (bank, credit card, brokerage, or auto insurance) were using a mobile device (smartphone or tablet) to manage their...
View ArticleGlobal Web Ad Spend to Rise 33% by ’13
Global internet advertising expenditures will rise about 33% between 2011 and 2013, according to [pdf] an October 2011 forecast from Zenith Optimedia. Internet ad spend is expected to total about $72.5...
View ArticleMen, Blacks Most Likely to Follow Football
Fifty-five percent of US adults follow professional football, according to Harris Poll data released in October 2011. Broken down demographically, poll results show men and blacks are the groups most...
View ArticleChina Set for Explosive Ad Growth
While the US will still maintain a comfortable lead in ad spending in 2013, number three China’s spending will surge in the next two years, according to [pdf] an October 2011 forecast from Zenith...
View ArticleTech Brands Dominate Top 10 Listing
Although beverage brand Coca-Cola is the most valuable global brand of 2011, with a brand value of $71.8 billion, the majority of the 10 most valuable brands are technology firms, according to a...
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